Online returns are one of the biggest challenges in ecommerce - especially in fashion. Sizing confusion, style expectations, and poor fit contribute to billions in lost revenue and customer frustration.
So what’s the best solution? Traditionally, size charts have been the go-to answer. But now, virtual try-on tools are offering a more visual, interactive way for shoppers to find their perfect fit.
Let’s compare the two head-to-head.
📏 The Traditional Size Chart
Most brands include size charts on product pages. These typically display measurements for each size (bust, waist, hips, etc.), sometimes with fit notes or model sizing.
Pros:
- Simple to create and scale across products
- Helps detail-oriented shoppers make an informed choice
- Works well for standardized garments
Cons:
- Assumes shoppers know their exact measurements
- Doesn’t account for body shape, drape, or fabric stretch
- Often ignored - especially on mobile
While helpful in theory, size charts leave a lot of room for interpretation - and that’s where returns happen.
🖼️ Virtual Try-On: A More Visual Experience
Virtual try-on lets shoppers upload a photo (or use a model) and see how the item might look on them. It’s not about getting the tape measure out - it’s about making style feel real.
Pros:
- Visual feedback builds confidence before purchase
- Helps customers imagine fit, style, and silhouette
- Boosts time-on-page and reduces bounce rates
- Often leads to fewer size-related returns
Cons:
- Requires some user interaction (uploading a photo)
- Relies on good product photography and image handling
- May not convey exact size or feel - but reduces uncertainty significantly
📉 Which Reduces Returns More?
Let’s be clear: size charts are better than nothing - but they aren’t enough on their own.
Based on merchant feedback and studies across the fashion industry:
- Size charts alone reduce returns by 5-10%
- Virtual try-on tools can reduce return rates by up to 25%, especially for style- or fit-sensitive categories like dresses, jeans, and outerwear
🛍️ The Best Solution? Use Both.
You don’t have to choose between size charts and virtual try-on - they actually work best together.
Use size charts for precision (especially helpful for repeat shoppers). Use virtual try-on to bring the product to life for first-time buyers, mobile users, and visual shoppers.
When paired, you give customers both the data and the confidence they need to hit “Add to Cart” without second guessing.
💡 Final Thoughts
Reducing returns isn’t about removing risk - it’s about making your customers feel sure of their decision. Virtual try-on helps bridge the gap between shopping online and trying something on in real life.
If you’re looking to boost shopper confidence and lower returns, Drezzly makes it easy to add virtual try-on to your Shopify store in minutes. Try Drezzly today →